Alwy, a fintech company helping users take control of their finances, today announced it will launch its own investment products using Bricknode's cloud software platform. The deal will pave the way for Alwy to offer investments in mutual funds, helping its users invest money already saved by making smarter financial decisions.
Alwy provides a web app that aims to help individuals save money by providing a holistic view of their finances and introducing them to relevant financial products. The firm is now entering its next phase of growth and wants to make investing even more seamless for its users. This is why Alwy elected to partner with Bricknode in order to launch its own investment products quickly, flexibly and without the need for its own securities licence.
"Alwy's goal is to help its users put personal finance on autopilot. This new product will help us bridge the gap between personal finance and investing" said Christoffer Long, CEO and Co-founder of Alwy. "Bricknode's SaaS investment platform and APIs will enable us to deploy our solution much quicker because we won't need to build all the core investment infrastructure from scratch."
Bricknode's investment software is an off-the-shelf solution for financial companies that want to deploy digital investment services. Through its partnership with Evida, a regulated securities firm, it is able to offer a solution to businesses that aren't authorised to provide investment services themselves.
"We're proud to be supporting a company that makes personal finance and investing more accessible to thousands of people," said Erik Hagelin, Co-CEO of Bricknode. The democratization of investing is a growing trend and we're pleased to be doing our bit by making it easier and cheaper for businesses to launch innovative new investment products."