Stockholm, 21 February 2022 | Sweden's leading crypto broker Safello (https://safello.com/) today announced that the Safello Widget and Partner Widget will be closed and replaced by a new affiliate partner program through the global partnership management platform impact.com. The changes are implemented as of today.
To simplify the product offering and to focus on developing a reimagined API-based partner offering, Safello Widget and Safello Partner Widget will no longer be available. Instead a new partner program through impact.com is established that will widen Safello's reach. With the new partner platform it will be easier to become a Safello affiliate and earn a commission.
"The partnership with impact.com com is part of our strategy to leverage proven distribution channels to efficiently increase brand awareness and reach new customers. This reduces overhead on smaller partner integrations and maximizes conversion. Our mobile-first strategy in combination with the launch of Safello Wallet had led to user preference of Safello Mobile compared to Safello Widget. The discontinuation of the widget and partner widget was therefore a natural next step," says Frank Schuil, CEO and co-founder of Safello.
Based on experience from past conversions and changes in the product offering, the announced change is not expected to have a material impact on Safello's earnings potential.
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Safello is Sweden's leading online cryptocurrency brokerage with the goal to make crypto accessible to everyone. Safello offers a secure way to buy, sell and store crypto in seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and is listed at Nasdaq First North since 2021.